Content marketing cost

All of us, marketers, know that content marketing is no longer a buzzword, but an invaluable piece of the puzzle. Without creating content we hardly have any means of engaging potential and existing customers. Not to mention that brand positioning & establishing thought leadership is literally impossible without it. Content marketing, however, much like anything else needs to be measured and the marketer needs to have the ROI expectation information prior to even starting a content marketing campaign. So, how do you determine the cost…Continue Reading “How to determine the content marketing cost and ROI?”